Designing A Gift Card: 4 Things You Need To Know

by Alex Melen on December 20, 2022

Gift cards are made to be used. When a customer picks up a gift card, they are thinking about the person it is for and what they want most. Gift cards can be used in many places that offer products or services but not all businesses make it easy for customers to use their gift cards. In this post, we will discuss some gift card design tips and some common mistakes people make when designing their custom gift cards.

Consider The Tone Of Voice And Style You Want To Convey

The tone of voice and style you adopt for your gift card is a very important aspects to consider. Depending on the purpose of the gift card, you may want to convey a serious or lighthearted tone or even something more formal or informal. The typeface on the front of your gift card can also help set the mood. For example:

  • A handwritten script font can give off a playful vibe while being professional at the same time
  • A serif font might be better suited for an elegant event like a wedding

In addition to considering these factors when choosing design elements, it's also wise to consider how they will make customers feel when they receive their gift cards in person. Will they be impressed by your thoughtfulness? Or annoyed by an unexpected expense?

What's The Background Story? 

A background story is an essential part of the gift card's design. You should consider the user's perspective, which will vary depending on what kind of business you're designing for. For example, if it's a gift card for a restaurant, tell the story of the restaurant and what makes it special; if it's a spa or salon gift card, explain why your customer should choose that spa over all others in town.

Another important thing to bear in mind when choosing a background story is that not everyone thinks about things from a visual standpoint first. Some people like reading text more than looking at imagery because they like information-based content more than visual stimuli! So if there are ways you can incorporate helpful information into your design without making it look like an infographic (which might not be as appealing), then go ahead and do so!

Who Is Your Target Audience?

Before you even get started on the design, you need to know who your target audience is. The more you know about them, the better your gift card will resonate with them—and that's what it's all about.

Your target audience may also be slightly different if this is a corporate event where everyone attending is from another company but still has similar interests (for example, an event at a restaurant). At this point, it becomes more critical for a design team member to understand what makes up these similarities between each person attending so you can create an experience that will leave everyone feeling excited about being there!

Make It User-Friendly!

It's also important to make sure your gift card can be read from all angles. This should be a no-brainer, but you'd be surprised how many times cards come out looking like they were designed on the back of a napkin during an ill-advised lunch break.

Make sure your card is easy to read in low light and bright light as well; people are going to want this thing to work in any environment they find themselves in a while shopping at your store.

If you're feeling extra generous, include some instructions for finding the code on the back of your card (if applicable). If it's easy to find, don't worry; take a few seconds as part of your design process and think about what might get overlooked when someone receives their gift card.


Ultimately, the best way to design a gift card is to make it personal. If you're creating a gift card for an individual, consider their tastes and preferences when choosing an image or color scheme. You don't want your recipient to think you based your selection on the latest trends rather than their unique style!