No Products in the Cart
Professional photography is not an easy life, but it does not make it any less enjoyable or fulfilling. I frequently talk about how to present oneself as professionally as you can in order to benefit your brand, business, and self. Getting your own independent, professional photography studio is one method you may contribute to doing this. Technically speaking, you may work as a photographer without a studio, but when it is done well, this is one more element—along with printed materials, in-person interactions, and high-quality photographs—that can set you apart from the rest of the pack.
How can you ensure that you choose the ideal location for your studio, then? In this article, we will go over four important things to think about while searching for a commercial photography studio.
Nobody enjoys a protracted, difficult commute. This is especially true in the event that you happen to be a professional sustaining a family or even just a significant other. Find venues that are as near to and handy to you as you can by doing some investigation and internet research. After all, even if you possess the perfect studio, is it actually worth the daily two-hour trip through congested traffic? You know all too well, as a commercial photographer, that time equals money. Spending it on lengthy commutes is a waste.
Therefore, avoid the vehicular type of traffic like the plague when it relates to getting to work, but definitely place a premium on foot traffic in a certain area! I believe it is obvious that you must never undervalue the importance of visibility for the studio and look for a location that is consistently bustling with activity, even if you need to pay a little bit more for it.
In a sense, this is a continuation of the previous point. I frequently emphasize branding as a strategy for elevating both one's self and one's business. Your brand is influenced by your studio (if you have one), where it is situated, and how you portray it, just as much as it is by your images and product range. This frequently goes hand in hand with strong traffic, however if there is a location with moderate foot traffic in a good neighborhood of a city or town it may be sufficient.
In the end, positioning your stunning studio in an undesirable area of town in an effort to save money can only damage your brand since frequently it leads to consumers feeling uneasy visiting your studio. On the other hand, positioning your company in a great, upmarket neighborhood of town will raise the region's level of style, charm, and refinement through affiliation with you.
