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A well-designed custom business card is an essential part of your marketing strategy. It's how you introduce yourself to potential clients, so it's important that your card stands out from the rest. To make sure your card gets noticed, here are some design elements we recommend adding:
Your name should be the first thing on your custom business card, and it must be legible and easy to read. Make sure you use your full name (not abbreviated) and spell it out in full, including any middle names or suffixes.
If your name is long, consider using a nickname rather than putting all of the words together; for example, I'm a designer with a very long last name, so I use my initials instead: "Tristan Elliot."
Your business card should be consistent with the rest of your branding, including the logo that represents your brand. The logo should be simple and memorable. It should also use fonts and colors that match your brand. If you're not sure whether to stick with a handwritten font or go for something more modern, we'd recommend taking a look at some examples from successful companies in similar industries to get inspiration on what works best for them.
A slogan is a motto or catchphrase that you can use to express your brand. It's the most commonly used form of identity in marketing, and it's effective because it allows you to summarize what makes your business unique or stand out from the crowd. A slogan can be as long or short as you like, but keep in mind that most people won't read your entire tagline on their own card—you'll need to convey its key message in one or two words at most!
This is the most important information on your custom business card. If you are a salesperson, put "Sales Representative." If you are an account manager, include that title in addition to the name of the company and its website address so people can find out more about it if they'd like.
Since the purpose of a business card is to help you connect with others, it's important that your contact information is on there. Make sure to include:
If you have a physical address, put it on your business card! A lot of people assume that the address of the person they're meeting with is where they'll go to visit their business, but many times this isn't true. You may have an office in New York City, but if you want to impress someone at their home in Napa Valley, putting your company's location on your card can help them find you easily when someone suggests going out for lunch—and then having one at a winery. If you don't have an office or warehouse yet and are just starting out, consider adding "at home" underneath or beside both your name and title so that people know where they can reach you.
If you're interested in creating your own custom business card, I hope this article has been helpful. There are many ways to go about creating one, but it's important to keep things simple. You don't need a fancy design or expensive materials; just use what you have and make sure it looks clean and professional.
The only thing that really matters when creating custom cards is making them unique enough so people remember who you are!