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A great company is mindful of its partners and employees. The holiday season provides a perfect opportunity for companies to show their gratitude to whoever has been part of their success. There are many ways to show how thankful you are to different people who contributed to the success of your business. One of that is through the use of company holiday cards.
A business holiday card that is designed accordingly will have a lasting impression on the recipient and help to solidify the company’s image. Keep reading for some practical tips on how to design a superb company holiday card.
Incorporate a Personal Message
If you are keen on designing a perfect company holiday card, you should strive to give it a personal touch. The best way to nail that is by incorporating a personal message into the card. You need to understand that the company holiday card provides an ideal opportunity for you to connect and strengthen your relationship with your employees, partners, and clients.
Thus, your main aim is to make them feel valued and appreciated. There is no better way to do that than to throw in a personal message. The message does not have to be long and complicated. It should be simple to provide well wishes for the holiday and express your gratitude for their contribution to your company. Most importantly, the personal message should be sincere and authentic.
Utilize Quality Visuals
If you have to include visuals or images in the holiday card, they should be of the highest quality. Utilizing images that look blurry or grainy will be the card seem amateurish and of poor quality. That is not a look that you may want to present to your business partners or even employees.
They might not feel valued or appreciated as compared to using images of high quality. To be on the safe side, it is prudent to work with a professional photographer or use premium equipment when taking photos that will be incorporated into the business card.
Include Contact Information
The company holiday card is more than a show of appreciation. If you are smart enough, you realize that it can be used for marketing purposes. You can include your logo, website, and contact information in the holiday card to help promote your brand through your business partners and employees.
Keep It Professional and Simple
You should strive to keep the company holiday card simple and professional at all times. As much as you may be tempted to get a little creative and go casual when creating the card, you should not go in that direction.
You should keep in mind the message conveyed in the holiday card is a reflection of the beliefs or values of your company. Therefore, representing the company in a way that is too casual or unprofessional could be hurtful to your brand.
Make Your Objective Clear
It is important to define the objective of the company holiday card as early as possible. That should happen preferably before you begin designing it. You need to be clear about the true intention of the holiday card. You should know whether the card is meant to thank your clients, appreciate your employees or spread holiday love and cheer to your business partners. It is only after setting a clear objective that you will find it easy to create and design a card that will seamlessly pass your message to whomever it is meant for.
Time to Create a Perfect Company Business Card
Designing a great company holiday card does not require rocket science. You simply have to incorporate a personal message, use quality visuals, throw in some contact information, make your objective clear, and keep it professional.