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Marketing is all about getting your message to your target audience in the most appealing way possible. To do so, one cannot go without an eye-catching copy and design. For those looking to publish their marketing material, while there are many options available, why not go for layflat photo books that can best present your content?
What Are Layflat Books?
Before we go into anything else, let’s first quickly understand our subject matter. Layflat books are photo books that have a type of binding that uses one continuous sheet of Photo Lustre paper for each page. When opened, each page spread lays completely flat across the center fold. Most people would be familiar with layflat books by associating them with weddings, as they were traditionally only sold to be used as wedding photo albums. In recent years, layflat photo books have been gaining in popularity and traction as more websites now support this format.
General Issues Marketing Content Has with Print
Having your text and graphics appear the way you expect them to be on print can be tricky. Often you will find that the final product is not what you expected visually and even seems to lack that punch it was meant to have. For these, the factors you have to thank for the occasional or perhaps more often than not less than disappointing results, include the paper type and binding of the publication.
Regular book bindings would have individual pages glued in the binding. This causes a page to curl as a reader get nearer to the center of the book. The page curl results in bits of information disappearing in the area of the page around the spine of the book.
What Can Layflat Books Do for Your Content?