In our experience, people who are unfamiliar with picture books frequently ask this question. They become reluctant to produce picture albums because they worry about the photos fading or getting worse with time. Today, the most, if not all, photo book printers use archival inks, papers, etc. Photo books are designed to be as durable as typical photographic and printed materials. The rapid rate of change in digital media over time, in my opinion, is more worrisome. Where have CDs and DVDs gone? They are not as standard on computers as they formerly were. It is quite easy to lose our photographs as technology develops if we keep them sitting on our cellphones and our hard drives. Real archival photographic paper is used to print each and every one of our photo albums. Why does this matter? Real photographic paper is produced expressly for images, as opposed to the normal digital press[...]